THE CONTEXT
See the business behind the books.
For an author selling across multiple channels, success is not just a question of how many books sell. It also matters where those sales happen and how individual channels compare.
When sales are spread across separate channels, the challenge is to bring their performance into a view the author can compare and use. A total alone cannot show which channels are contributing most or where marketing attention may have the greatest value.
OUR WORK
One clearer view of channel performance.
Denting the Universe built a system for a bestselling science fiction author to track sales across multiple channels. It makes channel performance easier to compare and helps identify the channels producing the strongest sales.
The difficult part is connecting the data to a practical decision: which channels are performing best, and where should the author focus marketing effort? The system makes those comparisons available to guide that decision across the business.
WHY IT MATTERS
Built around the decision.
This engagement brings together a specialized business context and a practical question: which sales channels are performing best? The solution turns that question into a usable way to understand performance and guide marketing.
It reflects how we approach business software: identify the decision people need to make, organize the relevant information and build around the work they actually do.